As most know, I kind of love clothes, so when I was asked to design the US website for an iconic Swedish brand called Fjallraven, I was very excited. I had no idea who they were at all. I was initially briefed with their history and values but with that came very little design direction. I based the design off of their incredible history and how I personally viewed their clothing.
They’re a new brand to the US so there was no stigma attached to it. No “type” of person wore Fjallraven here which meant that we had the opportunity to make it anything we wanted. Shortly after the site was designed, I started to see their clothing pop up in some of my favorite stores, which to me meant that we nailed it.
I couldn’t have done this without my talented friend and colleague Jason Bowman & the WCST team.
Check it out: Fjallraven.us
November 30, 2009, 3:45pm
